Operations strategies in Kenyan airlines

The business environment is affected by a range of factors including; economic system, political system, legal restraints, industry, labour relations, customer expectations , markets, competition, technology, culture, history, infrastructure, state of the economy, shareholders’ demand, natural environment, labour conditions and so on (waters, 2006). Changes in the environment often happen and cannot be controlled yet they influence the operational decisions made. Organizations strategically respond to any significant changes in the business environment in order to remain competitive. Strategy is described as what the organization wants to achieve and how it will achieve it while operations strategy is the specific actions and decisions that defines the role of operations in achieving the overall goal of the organization.